Retail Analysis Mcdonalds

Chapter by chapter list Executive Summary3 Introduction5 Explain about the retail store6 Explain why you have picked this retail store7 Explain about your situation as a riddle customer and what you did at the outlet8 Describe the retail store’s client care with your insight into Pet Peeves and 14 components of organization culture. 10 Suggest a few answers for improve the retail store’s client service14 Conclusion15 Executive Summary Acting as a â€Å"mystery shopperâ€Å" we have assessed one of the McDonalds’ retail shops. We have picked a McDonalds retail shop by reason of its conspicuous success.McDonalds has a yearly benefit of around 5. 5 billion USD by exchanging with cheap food. Our assessment shows us there is one sure explanation of its prosperity: Constancy! Clients comprehend what they get at McDonalds, any place they are on the planet and clearly they welcome this consistency. In any case there are some undeniable Pet Peeves, which are identified with the three degrees of components of an organization culture. Level one portrays what you clearly feel, see and hear. Level 2 is about the correspondence among representative and client. Level three contains factors that are not clear but rather ake us like McDonalds subliminally, is exceptionally hard to track down in our outlet. As to Pet bothers and the variables of organization culture we concoct three distinct recommendations to improve the retail store’s client support. 1. The organization can turn out to be progressively biological, by delivering less junk. Particularly so as to improve its notoriety. 2. More amiable and politer staff 3. Accomplishing a more pleasant condition in its outlets Regarding its prosperity it appears to be very superfluous to roll out certain improvements, yet so as to keep the company’s client assistance serious little changes are recommendable.Introduction McDonalds. The organization is as of now one of the best organizations on t he planet and as yet developing. The fundamental item the organization sells is inexpensive food. How is this conceivable? In what manner can an organization, that is selling inexpensive food, be this fruitful? What is the mystery of its prosperity? We dedicated ourselves completely to one of its outlets and encountered the mysteries and administrations of McDonalds. In our following task we will clarify about our situation as a secret customer, we will portray and discuss the retail store’s client support, considering the elements of organization culture.Finally we will propose a few answers for improve the retail store’s client assistance and make a finish of our outcomes. Clarify about the retail location â€Å"McDonald's is the main worldwide foodservice retailer with in excess of 33,500 neighborhood cafés worldwide and 1,7million workers, serving almost 68 million individuals in 119 nations every day. † (McDonalds) So far, McDonald's in China utilizes in e xcess of 1000 eateries, the 2013 café number is relied upon to arrive at 2000. The organization started in 1940 as a grill café worked by Richard and Maurice McDonald in San Bernardino, California. Wikipedia, 2012) McDonalds’ all out benefit of the year 2011 was roughly 5,5billion USD (finanzen. net). Clarify why you have picked this retail location McDonalds is one of the most mainstream cheap food chain organizations on the planet. You’ll discover McDonalds in each and every city, in each packed Shopping Mall. It clearly is a renowned and effective organization (Llopis, 2011) And this makes it fascinating. By what method can an organization that â€Å"just† exchanges with inexpensive food be this fruitful? How might you accomplish a yearly benefit of 5,5billion USD by exchanging with Burgers?Apparently McDonalds has an effective promoting and deals idea, which makes the organization intriguing to compose a task about, thinking about the foundations of its pr osperity, bantering about its approaches to make me buy once more, in spite of the fact that it clearly has got some â€Å"Pet peeves†. Clarify about your situation as a puzzle customer and what you did at the outlet It is Sunday evening, 4 o’clock when I enter the McDonalds eatery. It’s not a normal supper time; thusly the café isn't packed. In any case the vast majority of the numerous tables are secured, and there is a little line n front of the territory, where you put in the request. On the principal see the café appears to be extremely perfect and you notice a solid smell of food and noisy ambient melodies. When I enter the outlet, I notice a different number of representatives. 4 representatives take the request, another 4 workers gather the request together, and around 3 representatives are dependable of clearing up tables. Furthermore there is a lot of workers preparing and setting up the food, and two or three representatives cleaning the sterile fit tings. It is difficult to give an accurate number of representatives, yet there is certainly a tremendous measure of workers.Furthermore the workers wear a uniform. The welcome is short and not astounding well disposed, the worker establishes the connection that he is pushing me to arrange as soon and as quick as could reasonably be expected. You locate a major, simple watching menu board behind the rear of the Seller, which makes it simple to locate a reasonable item. Thusly the representative won’t pose inquiries to locate an appropriate item, the person in question just requests an update for greater fries and refreshments. In any case I need to arrange on my own drive. At last I pay for my dish, without getting an understudy markdown and end up in a different line, hanging tight for the food.After I have my food I begin searching for a table, which I find at the finish of the eatery. It’s a decent spot before a major window. Later I’ll make sense of that the seats are very awkward, however the early introduction is acceptable however. While having a suit I notice that my table is as yet messy, so I need to wipe down the table without anyone else. Sadly my burger has gotten cold, which is a chance to approach a worker for a trade. The representative shockingly shows me a ton of comprehension and trades the burger right away. The new burger is without a doubt satisfying.There is one astounding point I should make reference to. The flavor of the food is the very same taste as the various occasions I had been at McDonalds; it doesn’t matter in which nation or in which city. Simultaneously I notice that the inside is additionally practically the equivalent. After we completed our food we wound up before a major bundle of waste, in spite of the fact that we have quite recently eaten two burgers and two medium-sized fries. At long last we left, without clearing up the table. Leaving the outlet isn't remarked by the staff. In rundown it tends to be stated, that the café: †¢ Is fundamentally perfect Has got a similar inside wherever †¢ Strong smell of food †¢ Noisy †¢ Employees wear outfits †¢ Seats are not truly agreeable Describe the retail store’s client support with your insight into Pet Peeves and 14 variables of organization culture. From the outset I’d like to make reference to a few supposed â€Å"Pet Peeves†, that are clearly upsetting and recognizable when you enter the McDonalds outlet: †¢ Tense and loud condition †¢ Disturbing sounds originating from the kitchen †¢ Unfriendly/discourteous workers that appear to be extremely eager while you are requesting After we requested and gotten our food we seen some further â€Å"Pet Peeves†: Left tables are not cleared up and cleaned somewhere around employees(dirty tables †¢ Cold food †¢ Uncomfortable seats †¢ One dish makes a major measure of refuse Considering the variables of organization culture so as to assess the presentation of this specific outlet, I? d like to distinction the organization culture into three levels (Tobias Amely, 2009) This three level model is developed by Edgar Schein. The data beneath depend on the Internet page Wikipedia. organization. At the first and most quick degree of Schein's model is authoritative properties that can be seen, felt and heard by the unenlightened eyewitness †all things considered known as artifacts.Included are the offices, workplaces, decorations, noticeable honors and acknowledgment, the way that its individuals dress, how every individual obviously collaborates with one another and with hierarchical untouchables, and even organization trademarks, statements of purpose and other operational doctrines. The following level arrangements with the pronounced culture of an association's individuals †the qualities. Mutual qualities are individuals’ inclinations with respect to specific parts of the organization’s culture (e. g. dependability, client care). At this level, nearby and individual qualities are generally communicated inside the organization.Basic convictions and suspicions incorporate people's impressions about the reliability and strength of an association, and are frequently profoundly instilled inside the organization’s culture. Hierarchical conduct at this level as a rule can be concentrated by talking the association's participation and utilizing surveys to accumulate mentalities about authoritative enrollment. At the third and most profound level, the association's inferred suspicions are found. These are the components of culture that are concealed and not intellectually distinguished in ordinary connections between authoritative members.Additionally, these are the components of culture which are regularly no-no to talk about inside the association. A large number of these ‘unspoken rules' exist without the cognizant information on th e enrollment. Those with adequate experience to comprehend this most profound degree of authoritative culture normally become acclimatized to its characteristics after some time, along these lines strengthening the intangibility of their reality. Studies and easygoing meetings with hierarchical individuals can't draw out these attributesâ€rather substantially more inside and out methods is required to initially recognize at that point comprehend authoritative culture at this level.Notably, culture at this level is the fundamental and driving component frequently missed by hierarchical behaviorists. (Wikipedia, 2012) Related to level one, the â�

Sources Of Competitive Advantage Tourism Essay

Wellsprings Of Competitive Advantage Tourism Essay Abu Dhabi is the capital city and biggest out of the seven emirates of the UAE; it establishes for 85 of the UAEs all out land mass. It is home to a little more than 613,000 individuals. Be that as it may, it is the second biggest city after Dubai. Over the ongoing years, Abu Dhabi has advanced into a global conurbation. It is the focal point of the UAEs political and mechanical exercises. The city is additionally home to prime authorities, for example, the illustrious Emir Family and the United Arab Emirates focal, national government. Abu Dhabi is viewed as one of the universes biggest makers of oil and a pantheon for territorial trade. Abu Dhabi has been as of late investing gigantic exertion to effectively differentiate it economy through numerous interests in money related administrations just as the travel industry division. From the travel industry viewpoint, Abu Dhabi is viewed as one of the universes most quickest developing the travel industry goals. Additionally, it is con sidered to be a city that offers its guests a chance to encounter a blend of culture-rich custom, innovation, experience, and express unwinding. Nearby that, Abu Dhabi is additionally a spot where individuals can encounter stylish magnificence both regarding the common scenes and contemporary building plans. What's more, the Abu Dhabi International Airport has additionally been positioned among the best air terminals in the Middle East locale. Given its delighted sea shores, sumptuous inns, and widely inclusive shopping experience, Abu Dhabi is a perfect goal for travelers and guests. Goal Mission: Abu Dhabi has define long haul objectives concerning its travel industry plans and needs. Remembering its underlying plans of improvement and supportability, the travel industry division in Abu Dhabi plans to accomplish certain key vital objectives throughout the following year. As per the Abu Dhabi Tourism Authority (ABTA), they are meaning to all things considered structure a world class the travel industry goal (http://www.abudhabitourism.ae, 2012) through building up a broad scope of items that satisfy the requirements of their objective markets, and by building up some type of mindfulness concerning their objective market and by making the fundamental degree of capability in the commercial center. From our outlook, our central goal is to make a showcasing plan that will advance Abu Dhabi as a remarkable and all inclusive perceived the travel industry goal. Abu Dhabis Competitive bit of leeway: As Abu Dhabi proceeds with its development, it has figured out how to increase upper hand a client base just as on an item/administration base and that is through improving the citys framework to decrease traffic, manufacture a greater domain neighborly city (Masdar City), and the greatest yet to come, the metro. Abu Dhabi mirrors a loose yet advanced way of life. Its a bustling city and a significant business center point yet keeps up a peaceful life dissimilar to Dubai which is the city that never dozes. What's more, it is all in accordance with Abu Dhabis vision. It has become the ideal occasion escape alongside joy with business where now an excursion for work can likewise mean a decent time for the family also. Wellsprings of upper hand: Etihad aviation routes UAEs second national bearer and one of the main honor winning aircraft, offering the best administrations for their clients and anticipating Abu Dhabis genuine friendliness. Having choice administrations in the flying business gives vacationer their first best involvement with Abu Dhabi when they pick them as an approach to arrive. Experience: For these looking for a remarkable flourishing encounter these are a portion of the activity while in Abu Dhabi: Yas Island: only 90 minutes from Dubai facilitating best in class inns, F1 races in Yas Marina Circuit, local location by the sea shore, and fun family time in Ferrari World. Find the opportunity to ride the track in Yas Marina Circuit. Abu Dhabi islands: Saadiyat Island if unwinding and resorts is the thing that you need, and Sir Bani Yas to investigate UAEs regular save and biggest island, just as Delma Island, holding the Gulfs most significant pearl jumping focuses. Desert expand undertakings Helicopter visits Voyage visits Sports and Recreation: Sports sweethearts will have an extraordinary portion of fervor in Abu Dhabi with some out of a large number of exercises for them to do, for example, Golf Water sports and cruising Engine Sports and karting Rough terrain driving Shooting Angling Plunging Pony riding Tennis; with Mubadalas World tennis title. Shopping: Shopping sweethearts and fashionistas will in fact have an extraordinary shopping involvement with Abu Dhabi and these are a portion of the spots and products they can look for: Best purchases and dealing Shopping centers Floor coverings Workmanship Middle Eastern and nearby keepsakes (Sougha) Extravagance retail Customary markets and souks Gold gems Culture and Heritage: A well known expression is traded between individuals in the center east and to be explicit inside the Arabian Gulf area: one who doesnt have a past, doesnt not have a future, and from that point we assume the expressions of our late pioneers and visionaries to represent how the Emirates and Abu Dhabi to be precise makes its strides in developing and sprouting. Consequently, Abu Dhabis legacy towns amusement park, and archeological destinations in Sir Bani Yas show the UAEs rich culture and legacy. Other Amazing Must-See Sites: Masdar City and Masdar organization: a spot on nearly everyones goals rundown to see the totally maintainable structure and condition cordial city. The Grand Mosque: perhaps the biggest mosque highlighting astonishing Islamic design. The terrific mosque has the ability to have 41,000 admirers, 82 vaults, more than 1000 segments, 24 carat gold plated light fixtures and the universes biggest hand hitched cover. Emirates Palace Al Ain Zoo Bedouin Wildlife park in Sir Bani Yas island Course Project Focus: In the course venture center we might want to move away from the clichã © of Abu Dhabi being a business center point just and home of government offices and offices, and go past that. Abu Dhabi is without a doubt significantly more than that. Its an excursion goal wherever you check out start with Abu Dhabis cornice to Al Ains Oasis city, and also the western area of the Empty Quarter desert in Al Gharbia for the experience seekersâ [1]â . We will develop an advertising intend to change our crowd impression of Abu Dhabi and increase more consideration and the travel industry appeal and shape the travel industry in Abu Dhabi, just as to meet the objective of Abu Dhabis Economic development vision in 2030. Area 3: SITUATIONAL ANALYSIS Industry Analysis: For the UAE overall, the travel industry division had another great year in 2011, albeit yearly development in remote visitors eased back somewhat to an expected 11.0%. BMI foresees a stoppage in the area over the present moment, with development in appearances conjecture at about8% in 2012 (raised somewhat this quarter). Development in guests from Europe to Dubai has been feeble as of late. Proceeding with great open doors exist for the UAE to abuse territorial the travel industry development, for example, from Saudi Arabia. The travel industry has likewise become a prominent brilliant spot for the development segment. The latest figures for Abu Dhabi for January-July show the emirate invited 1.37mn lodging visitors, a 11% expansion over the relating time frame in 2011. The previously thriving the travel industry division seems to have profited by the Arab Spring, with visitors pulled in away from different areas in the locale. Given the progressing flimsiness, there is potential for the business to profit further in such manner. Yearly traveler visits is relied upon to ascend from 1.8 million guests in 2010 to 2.7 million by 2013 and to 7.5 million by 2030. Each part of the methodology progresses in the direction of exhibiting Abu Dhabi as an elite, very good quality traveler goal where guests can take part in world-class business and unwind. SWOT Analysis: The travel industry IN ABU DHABI Condition Assessment Inside Qualities Base to an enormous number of driving organizations on the planet Nearness of driving lavish inns Simple access worldwide because of nearness of Abu Dhabi Intl Airport All around spread out and clog free roads Wide cluster of goals and occasions for a family occasion Shortcomings Does not have the brilliance and marvelousness of neighboring Dubai Advancement and execution of ventures is moderate Doesn't cook much towards youthful single grown-ups. Outside Openings Rising worldwide situation of the area Nearness of characteristic assets (oil) Consistently growing globalization Dangers Ascent of other oil states like Qatar and Kuwait Aggravations in the area Outline of SWOT Analysis: The SWOT examination summarizes the qualities and shortcomings of the travel industry of Abu Dhabi. The above table gives us that the travel industry in Abu Dhabi can possibly develop and get one of the biggest in the area. Being the Capital of the United Arab Emirates has made Abu Dhabi home to the greater part of the administrative centers of driving worldwide companies in the area. The huge number of lavish inns makes Abu Dhabi a prime area to have business occasions and shows. Abu Dhabi takes into account families likewise by having an assortment of social goals just as those that oblige fun. The Ferrari world in Abu Dhabi, The up and coming Yas Waterpark, The Grand Prix and stage performances, for example, Creamfields is a fascination that pulls in bunches of fun looking for swarms. Abu Dhabi not at all like Dubai comes up short on certain style, with the travel industry and business not being the prime wellspring of salary, the execution of activities is very moderate. Dubai an d other oil states in the MENA district are accordingly an opposition to Abu Dhabi that can't be disregarded. Rivalry: Rivalry for the travel industry in Abu Dhabi includes both nearby and universal level rivalry. At the nearby level, it faces intense rivalry fundamentally from its kin Dubai the Las Vegas of the center east. Abu Dhabi has reported new aggressive the travel industry targets, supplemented by a US$30 million promoting financial plan and gigantic foundation extends, a

Where to Find Free Nikola Tesla Essay Samples

Where to Find Free Nikola Tesla Essay SamplesNikola Tesla was one of the most important and influential inventors in the history of modern times. He was an eminent scientist who was also a world famous inventor of electrical motors. As a matter of fact, he was so talented that he was able to invent a number of things, and even to anticipate and predict some of the major technological trends of the future. He may have fallen under the category of genius, but Tesla's life was not all that happy; in fact, his life was full of tribulations.Indeed, he was a man who was fascinated by lightning. He spent many years working on various inventions that involved the manufacture of high voltage electrical motors. When it comes to the subject of battery chargers, Tesla is credited for being among the first to introduce the idea of lithium-ion batteries. He did so in order to provide high-energy storage and high power output. He is regarded as a pioneer in high-voltage circuits and devices, as wel l as in high voltage power transmission.Interestingly enough, this article discusses some of the technological innovations that Tesla was responsible for, despite the fact that he was a brilliant inventor in his own right. There are some remarkable essays from Tesla's writings that teach us a lot about the revolutionary thinking that is essential for inventors. In addition, there are a number of Tesla essay samples from various sources which clearly illustrate the kind of thought processes that were necessary for him to achieve breakthroughs in his field. It is interesting to note that the means by which he was able to come up with some of his most important inventions, are in fact more complex than his more conventional ones.One of the more popular places to find Tesla essay samples is at his own website. For example, one essay sample entitled, 'Fires and Theology' contains a discussion of his research with John Calvin. Calvin was one of the greatest theologians ofthe Reformation e ra. It is said that the two men worked together on multiple topics, including theological ideas and scientific developments.Tesla essay samples like this one demonstrate that he did not forget his fascination with natural phenomena and the study of nature. There is also another essay sample which reads, 'The Engineering of Dreams.' It discusses the world of dreams within dreams.One of the most exciting parts of reading Tesla essay samples is that there are so many to choose from. Just a quick search on Google and you will find countless websites which offer free lectures from Tesla. Unfortunately, some of these sites don't always seem to contain high quality material.It is suggested that you do not rely entirely on the Internet for getting the best Tesla essay samples. You can also try contacting the school or university that you are interested in attending, and inquire about Tesla students.If you go to a school which has an interesting or successful group of students, it would be r eally great if you could help them out by offering your services as a tutor. More often than not, you will be able to help these students a lot by teaching them a lot of new things they didn't know about, or even helping them realize their dreams.

Ethics in Filmmaking Essay - 1543 Words

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Wild stone - Free Essay Example

Sample details Pages: 18 Words: 5386 Downloads: 5 Date added: 2017/06/26 Category Statistics Essay Did you like this example? INTRODUCTION TO THE PROJECT What is Brand? Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers. Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. Don’t waste time! Our writers will create an original "Wild stone" essay for you Create order A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product. Brand Positioning In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Also positioning is defined as the way by which the marketer creates impression in the customers mind. The task of the marketer is to mould consumer perceptions so as to occupy the desired position for his brand. Perceptions or brand positions can be changed even if the product is the same; this is known as repositioning of a brand. Positioning has four components. The first component is the product class or the product category in which the brand is to operate. The second is the consumer segmentation. It is impossible to think of a position for a brand without, at the same time, considering the segment for which offers benefits that other brands do not. The third is the mapping of the brand in the consumer mind. Brand benefits and attributes make up the fourth component of positioning. A consumer can allot a position in her mind only to a brand whose benefits are meaningful to her. The search for vacant positions in the market must be conducted with reference to the product benefits and the preferred importance of such benefits. The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the Definition from Wikipedia The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the consumers mind? Is there a vacant position? The answers lead us to a product concept and the emotional or psychological values which it must offer. The position which a brand seeks in the target customers mind is influenced by its functional features or attributes. The attribute must be such as to make the position credible. The position of the brand is also influenced by its non- functional features comprising functional as well as emotional or psychological values. Positioning is the pursuit of differential advantage. One of the major contribution of positioning theory to marketing strategy has been to bring out the concept of dissimilarity between the brands in the minds of target consumers and to uncover the many opportunities for such perceived differentiation based upon the capabilities of the product. Who am I? What am I? For whom am I? Why me? The answers to these would determine the brands position in the mind of the consumers. Except for the most basic necessities, consumers buy product both for their functional benefits and their symbolic meanings. Consumers prefer to buy those products and brands that match best with their image of themselves. Brands can be, and are likened to people; they acquire human characteristics. This is known as brand personality. It refers to the symbolic and emotional characteristics of a brand. Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. COMPANY PROFILE McNroe Consumer Products Pvt Ltd 14,Netaji Subhas Road. Kolkata Phone- +91 33 22102095 Website-www.mcnroe.com Vision To become the most admirable grooming and lifestyle brand in India. The booming young adult population with high disposable income is more conscious of the latest trends than ever before. Keeping pace with changing times, the company is sharply focused to create and offer great products to the Indian Youth. HISTORICAL BACKGROUND The company was originated in the year 1986 as McNROE Chemicals. Promoted by Mr. N.K Daga. He is currently a Director in the company. McNROE Chemicals was incorporated as McNROE Chemicals Pvt. Ltd. On 26th July 1996. In September, 2009 the name of the Company changed as McNROE Consumer Products Pvt. Ltd. with a view to reflect the aspiration to be a personal care Company. The company operates on a sound understanding of fragrance and its relevance to customers. The business of the Company grew in size and stature and in first 10 years of its business successfully expanded the area of distribution of its products to the states of Eastern North East India and North Central India. PRESENT STATUS Presently the company is a 140 crore company. The companys distribution network spans across Dealers, sales agents, CF agents and Super Stockist. Company brands are distributed across the country through a team of 1200 distributors covering 380000 Retail outlets. The Company has its manufacturing units in the state of Uttaranchal. The company is currently building capability to enter and serve Modern Trade Outlets. The marketing strategy of the company has been consulted by the Future Brands. MAJOR BRANDS HEAVENS GARDEN Products- Talcum Powder, Skin Care (Anti septic Cream, cold cream, moisturizing lotion) SECRET TEMPTATION (Female Range) Products- Talcum powder, perfumeries (perfumes deodorants) WILD STONE (Male Range) Products- Talcum Powders, perfumeries (perfumes deodorants), Skin care products (Shaving cream, After shave lotion, Shaving brush, Soap) Premium range of cosmetics is marketed under the brand name SECRET TEMPTATION and WILDSTONE for female and male range respectively. Mass family segment is marketed under the brand name HEAVENS GARDEN. The range of products of company include talcum powder, cold cream, anti septic cream, deodorant, spray perfume, moisturizing lotion, After Shave Lotion, Soap. INTRODUCTION TO THE BRAND WILD STONE Living life on the edge can be intensely pleasurable. Wild Stone is for the man who enjoys unshackled pleasure Wild Stone is a quintessentially male brand, providing personal care products for young Indian males. Rough and rugged, it does away with the controlled norms of social interaction, taking contact between men and women to an elemental, instinctual level. Wild Stone bases its products on the changing needs of Indias youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and Perfumes. The strong fragrances are ideally suited for Indian weather conditions. Soaps and shaving products complete a mans personal care ritual. With a wide range of fine fragrances, Wild Stone offers an international experience to its users. The brand was started in the year 2005, targeting the middle class working people. Their products are targeted at the uber-masculine male who loves living life on the edge. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. The brand is targeted at male aged 22-28. All its campaigns revolve around this central theme of seduction where girls make the first move. The feeling of being seduced gives a big boost of self confidence to a man. Along with these, the brand also ensures that customers are constantly engaged with new fragrances and campaigns. The company started the brand with a tagline Wild by nature. They moved on to the Barely Legal tagline which was more subtle and had sexual Undertones. Now the brand has again a new Tagline It happens. The new tagline gives a message that Wild Stone man doesnt have to Try Too Hard. Brand anchor is Dangerous Liaisons and the brand destination is to become The iconic Indian Male Fantasy brand that owns the space of Indian sensuality. Wild Stone has grown rapidly over the last two years, to emerge as the number three brand in the fastest growing FMCG category today. It is the top brand in several states, has achieved universal awareness. With a clearly differentiated position, and strong growth across categories, Wild Stone is set for success. Wild Stone has become one amongst the top three brands in the Indian deodorant market within few years of its launch. Wild Stone deodorant has a national market share of 7.4%. PRODUCTS Deodorants TalcShaving cream Soap Aftershave Lotion DEODORANTS Night Rider Green, aromatic,floral, woody, musky Wild Stone Wild Stone Aqua Fresh Citrus, spicy, floral, ambery, woody, musky Aqua freshness with citrus and amber. Wild Stone Raw Passion Aromatic, green, citrus, slightly fruity, ambery, woody, musky Sparkling, energetic irresistibly masculine. Wild Stone Ultra Sensual Aromatic, lavender, rosemary, spicy fresh, woody, musky The classic fragrance of the Wild Stone man. Wild Stone Hydra Energy Citrus, fresh, lavender, spicy, aromatic, green,woody, ambery, musky Refreshing fragrance, perfect to begin your day. Wild Stone Forest Spice Green citrus, lavender, aromatic, spicy, woody, powdery, musky Adventurous to the core. OBJECTIVE OF THE STUDY To study the deodorants industry in India To study the companys desired consumer perception of its brand WILDSTONE To make an in depth study and analysis of the actual brand perception of the consumers To locate gaps, if any, between the desired and actual brand perception Recommend strategies, based on my project study results, to plug such gaps. Research design and methodology Sources of data collection The study is a cross sectional study. Data was collected at a single point of time. For the purpose of present study a related sample of population were chosen for the sake of convenience. Primary data: It is the data collected afresh or for the first time OR It is data which is collected by the researcher directly from the respondents. There are various methods of data collection. The ones I have used are:- Observation : Data is collected based on observation done in the market Interview method:. Collected some information by informal interviews by the target consumers at different places to formulate the correct questionnaire. Questions related to the survey were asked on one to one basis Questionnaire: Designing the questionnaire Multiple choice questions Scaling Subjective Method of sampling It refers to the method to be applied and the technique to be used in selecting the sample. Random sampling A sampling process where each element in the target population has a equal chance or probability of inclusion in the sample. Judgmental Sampling The selection of a unit, from the population based on the judgment. Judgment sampling involves the choice of subjects who are most advantageously placed or in the best position to provide the information required. They could reasonably be expected to have expert knowledge by virtue of having gone through the experience and processes themselves and might perhaps be able to provide good data or information to the researcher. Sample size A sample is a part of the total population .It can be an individual or a group of elements selected from the population. Although it is a subset it is representative of the population. The Sample size is 120. Questionnaire The questionnaire format was made in accordance to the research objective. However the questionnaire was modified as the survey progressed for the purpose of seeking more authentic information to enhance post survey analysis The questionnaire format is available in the annexure Research methodology It is a set of systematic techniques used by scientific researchers. During execution, the framework should always indicate the purpose of what one is doing at that moment The research methodology used is Descriptive Analysis study: Descriptive research (or statistical research) This research describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, when, where and how Although the data description is factual, accurate and systematic, the research cannot describe what caused the situation. The description is used for frequencies, averages and other statistical calculations. Qualitative research often has the aim of description and researchers may follow it up with examinations of why the observations exist and what the implications of the findings are. In brief, descriptive research deals with everything that can be counted and studied. However there are always restrictions to that. Our research must have an impact to the lives of people around us. Similarly the results of this project will be beneficial to both the company and the consumers since the company will use these key findings about the consumers brand and consumption perception to design its marketing and other strategical concepts to position the brand in the consumers mind. ANALYSIS OF THE STUDY As mentioned the project is relating to mapping the consumer perception about the brand WILDSTONE. Evaluating the different framework available for conducting the survey. Then shorlisting the appropriate framework. For this project KAPFERERs BRAND IDENTITY PRISM have been considered for the survey. Brand Identity Prism Kapferer has developed a brand identity prism where he distinguishes a sender and recipient side, plus an externalisation and internalisation side. The 6 identity facets express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. The six facets of the identity prism can be described as- Physique -Physique is both the brands backbone and its tangible added value. It is the basis of the brand. An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Personality- An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. Culture- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. Here culture means the set of values feeding the brands inspiration. Relationship- It is the handshake between the consumer and the organization. Reflection It is the consumers perception about the product. Self image-If reflection is a targets outward mirror, self image is the targets own internal mirror. Through our attitude towards certain bran, we indeed develop a certain type of internal relationship with ourselves. An external intangible facet reflecting the customer attitude towards the brand. These six facets define the identity of the brand as well as the boundaries within which it is free to change or to develop. It demonstrates that these facets are all interrelated and form a well structured entity. Kapferers brand identity prism defines the following: The brands particular vision and aim What makes the brand different What need is the brand fulfilling What are the value or values What is its permanent nature What are the signs which make it recognizable BRAND IDENTITY PRISM OF WILD STONE DATA ANALYSIS The following are the results of the survey done for the brand Wild Stone.The questionnaire was designed based on the Brand Identity Prism.The 6 identity facets of the prism express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. 1. What is your Profession? 69 percent of the target consumers were serviced based people. 31 percent people were business men. 2. Why do you use deodorant? A question was asked by the people relating to the utility of deodorant to them.43 percent of the people use deodorant for freshness. 23 percent of the target consumers use it for removing body odor. 3. From where do you purchase deodorant? 4. How do you give importance to the factors while purchasing a deodorant? (Rank 1 for the highest priority and 5 for the lowest) When the target consumers were asked about the priority they have before purchasing a deodorant for themselves, 43 percent people go for the fragrance. They give importance to the smell of the deodorant. 27 percent give importance to the brand of the deodorant. 5. Which brand of deodorant do you use? (The survey was done for the 3 brands of deodorants. Axe, Park Avenue and Wild Stone. The survey of the customer was not considered if he used any other brand of deodorant.) 48 percent of the target consumers are the users of AXE, an HUL product. Axe holds the major share among the other brands of deodorants i.e Park Avenue and Wild Stone which holds 24 and 28 percent respectively. PHYSIQUE An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Physique is the starting point of branding and therefore it forms the brands backbone. 6. How do you recognize the Wild Stone products? ATTRIBUTES NO. of RESPONDENTS COLOR 77 LOGO 14 PACKAGING 12 SCRATCH MARK 20 NON PHYSICAL 19 * More than 1 answer was also given by the target consumers. For eg. a consumer may say that he recognize the product by the color and logo. An open ended question was asked by the target customers about the recognition of the Wild Stone brand. The question was asked by the consumers to know what makes them recognize the brand Wild Stone. As surveyed with 120 target consumers, 64 percent people recognize the Wild Stone brand products by the color. Around 12 percent people recognize by the logo unit of the brand. Only 17 percent people were able to recognize the logo unit of the brand i.e. the Scratch Mark. Few people recognized the product from their overall packaging unit. 7. Which color comes to your mind when you think of the Wild Stone product? ATTRIBUTES NO. of RESPONDENTS BLACK 47 RED 20 GREEN 06 BLUE 23 GREY 07 BROWN 03 SILVER 20 YELLOW 01 * More than 1 answer was also given by the target consumers. Again an open ended question was asked to the target consumers to know what color comes in their mind when they think about the Wild Stone brand.39 percent of the target consumers responded the color black .17 percent consumers perception matched with the companys view i.e. the color Silver .The company associated silver with the brand. As the color silver signifies self-confidence and self-assurance. However, majority chose the color black with the brand. 8. Other than the Brand name, what symbol in the product helps you recognize the product? ATTRIBUTES NO. of RESPONDENTS SCRATCH MARK 22 NONE 98 Logo unit helps to recognize the brand easily. Logo units are the representatives of the brands. Only 22 of the target consumers recognized the symbol in the product i.e. the scratch marks. PERSONALITY An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. 9. If Wild Stone a man, which age group should he belong to? ATTRIBUTES NO. of RESPONDENTS 18-22 37 22-26 67 26-30 12 30 ABOVE 04 The brand identity prism focuses on the personality of the brand. The intangible facets like the age, the character etc. of the brand. The company has positioned the brand to reflect the person belonging to the age group between 22-28. Around 56 percent of the people matched with the companys perception.31 percent of the target consumers perceives the brand to belong to the age group of 18-22. 10. Which celebrity would you suggest who should endorse Wild Stone? ATTRIBUTES NO. of RESPONDENTS AKSHAY KUMAR 46 EMRAAN HASHMI 40 RANBEER KAPOOR 18 AAMIR KHAN 11 NONE 05 As the company says the brand is definitely for male. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. All its campaign revolve around the central theme of seduction where girls make the first move. Had Wild Stone been a person, its appearance would have been a masculine type. Company feels the brand as the masculine and the mysterious type.38 percent of the target consumer feels that Akshay Kumar is the better choice who can endorse the brand. Akshay Kumar the action hero is known better for his masculine nature. So the majority feel Akshay Kumar as the best option for endorsing this brand. They have the same perception as the company. Company also positioned the brand as mysterious if a person.And around 32 percent of the target consumers feel Emraan Hashmi (better known for his mysterious characters in Bollywoodmovies) can be a better option for endorsing the brand. 11. What sort of games would Wild Stone play, if a man? ENJOYS A HINT OF DANGER ATTRIBUTES NO. of RESPONDENTS BUNGEE JUMPING 20 RIVER RAFTING 48 SKIING 12 RUGBY 32 CRICKET 08 The Wild Stone brand as a person will enjoy a hint of danger. Company positioned it as a brand which enjoys the risk and adventure. The danger with that adventure is enjoyed. Bungee jumping is considered as the most dangerous game among the options given. 20 people of the total 120 believe that the brand Wild Stone if a person will enjoy Bungee Jumping. But 48 out of 120 believe that Wild Stone as a person will enjoy river rafting the most as it appeals more thrilling and adventurous. REFLECTION- An exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connect to its customers. 12. If Wild Stone were a person, rate the following attributes: (1 denotes for Strongly Agree and 5 for strongly disagree) ROUGH RUGGED 1 2 3 4 5 60 29 14 10 07 DYNAMIC 1 2 3 4 5 36 33 35 12 04 DANGEROUS 1 2 3 4 5 19 20 24 32 25 ADVENTUROUS 1 2 3 4 5 47 39 18 08 08 CULTURE- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. 13. If Wild Stone a person, please rank its modernity. ATTRIBUTES NO. of RESPONDENTS VERY MODERN 43 MODERN 69 LESS MODERN 05 SLIGHTLY CONSERVATIVE 02 CONSERVATIVE 01 VERY CONSERVATIVE 0 The company positioned the brand to be modern. It belongs to the young generation. 58 percent of the target consumers feel the same. 14. If Wild Stone a person, which nationality would he belong? The nationality plays an important role in understanding the cultural background of the brand the consumers would associate it to. ATTRIBUTES NO. of RESPONDENTS INDIAN 69 AMERICAN 20 BRITISH 01 CUBAN 01 FRENCH 05 GERMAN 05 AFRICAN 02 ARGENTINA 02 AUSTRALIA 02 ITALIAN 02 UK 03 PARIS 02 OTHERS 06 The brand belongs to the Indian Nationality.58 percent of the target consumers say that the brand is the Indian brand. It belongs to the Indian nationality.17 percent of the target consumers say that the brand is of American nationality. SELF IMAGE Self-image is the external intangible facet reflecting the customers attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. So called: the target internal mirror 15. Describe people who will be users of Wild Stone brand. ATTRIBUTES No.of RESPONDENTS YOUNG 58 MUSCULAR ATTRACTION 56 STRONG INTERNAL ENERGY 04 ADVENTOROUS 09 WILD 02 ATTRACTIVE 15 * More than 1 answer was also given by the target consumers. When the Wild Stone users were asked about how they feel when they use the Wild Stone deodorants or how they felt personally when they use the product, most of the responses matched with what the company positioned its brand. The people were asked to describe the users of Wild Stone.48 percent of the target consumers feel the users of the brand as young. 47 percent feel the users of the brand have muscular attraction. Attributes like adventurous,wild, confident and attractive were also added to describe the users. RELATIONSHIP It is the handshake between the consumer and the organization.An exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand, the way the brand connects to its customers. 16. Which of the activities will the Wild Stone man enjoy the most? Fig. 20 ATTRIBUTES NO. of RESPONDENTS BLIND DATE 64 ADVENTOROUS TRIP 22 OTHERS 34 The relationship in the brand identity prism of Wild Stone brand has exciting possibilities. The brand Wild Stone gives its users an exciting feeling of possibilities. In the survey done, blind date was considered the most exciting possibility followed with the adventurous trip.53 percent of the target consumer go with the option Blind date. 18 percent go with the option adventurous trip. COBWEB REPRESENTATION COBWEB is a method to represent the data. It analyzes and shows the difference between the consumers data and the companys data. This is designed with all those attributes which are required in the brand identity prism. Fig. Cobweb This is the Coweb representation of the data. Basically it analyzes and shows the difference between the consumers data and the companys data. This is designed with all those attributes which are required in the brand identity prism. Company gives its own priorities to the following attributes i.e which attribute is more important for their brand with related to others. ATTRIBUTE COMPANY CONSUMER SILVER 5 0.83 LOGO UNIT 4 0.58 SCRATCH MARK 5 APPX 1 YOUNG 4 3.2 MASCULINE 5 1.6 MYSTERIOUS 3 1.58 ENJOYS A HINT OF DANGER 4 0.83 INDIAN 5 2.9 MODERN 4 2.8 ROUGH RUGGED 3 2.5 DYNAMIC 4 1.4 MUSCULAR ATTRACTION 5 2.4 STRONG INTERNAL ENERGY 5 0.16 There are 6 identity facets in the brand identity prism. Thesefacets express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. Following are the six facets of the prism: Physique Personality Relationship Culture Reflection Self-image PHYSIQUE-This represents an exterior tangible facet communicating physical specificities, colour, and form and brand qualities. Physique is the starting point of branding and therefore it forms the brands backbone. Silver i.e. the colour of the product, logo unit,scratch mark are following attributes which belong to this entity. Questions were asked to the respondents regarding the physique of the brand. The following table shows the result of the survey conducted on the consumer preferences: SILVER 0.83 Logo Unit 0.58 Scratch Mark Appx 1 PERSONALITY-This represents an internal intangible facet which forms the character, soul and brand personality which are relevant for brands.Company targets people having an age group of 22-28 (Young adult). The Brand is Masculine, Mysterious and it also enjoys a hint of danger. Respondents were asked about the hint of danger and adventure a wild stone man enjoys. Two options were based on the companys point of view. Bungee jumping (considered as one of the most dangerous game) and River rafting (considered as one of the dangerous as well as adventurous game). 17 percent agreed with bungee jumping and 40 percent agreed with River rafting.Following scorings are developed after the survey conducted on consumer preferences and awareness: Young Adult 3.2 Masculine 1.6 Mysterious 1.58 Enjoys a hint of danger 0.83 (bungee jumping) RELATIONSHIP-This represents an exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connects to its customers. Relationship is actually a handshake between the company and the consumer. The way a brand connects to its customer. Exciting possibilities scores 2.6 in the scale of 1 to 5. CULTURE-Culture is an internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. The company states its brand as modern as well as Indian.The following table shows the result of the survey conducted on the consumer preferences: INDIAN 2.9 MODERN 2.8 REFLECTION Exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connect to its customers. The company assigns the brand wild stone with attributes like Wild, Rough and Rugged and Dynamic.Following scorings are developed after the survey conducted on consumer preferences and awareness: Rough rugged 2.5 Dyanamic 1.4 SELF-IMAGE -This shows an external intangible facet reflecting the customer attitude towards the brand.These inner thoughts connect personal inner relationship with the brand.So called the targets internal mirror. Strong internal energy and Muscular attraction belong to this entity. Muscular attraction scores 2.4 in the scale.After surveying the market following results were found: Muscular Attraction 2.4 Strong Internal Energy 0.16 Few strategies will be applied later to knockout the gap which is found in few attributes. Focus should be made to make people or the consumers more aware about the brand. SUGGESTIONS SUGGESTION 1 PHYSIQUE Wild stone deodorants were launched in a silver color bottle. The silver color of the bottle symbolizes self assurance. After 3 years, company launched three different variants of fragrance but in a different packaging colors. The packaging color should not be changed so frequently. People recognize the product by its physical appearance too. They also recall the product by its color, logo etc. The color of the Wild stone product is being positioned in the consumers mind slowly. Axe was launched in India in the year 1999. Since then the product has the same packaging color i.e black and is the number 1 brand among the deodorant sector. So the company should not change the color of the packaging so frequently. This makes consumers confuse about the actual brand. SUGGESTION 2 BRAND LOGO AND BRAND SYMBOL Survey results show that only a few percentage of the target consumers were able to recognize the brand logo unit and the symbol. The company should increase marketing of its brand by designing campaigns focused on the brand, showcasing only the logo. This will help the brand gain more prominence of identity in the consumers mind. Repetitive advertising, with added focus on the logo unit, should be implemented to increase brand familiarity People associate the logo and color with the brand. A strong association makes sure that the products has a high top-of-the-mind recall SUGGESTION 3 CULTURE Consumers tend to perceive the origin of the product by its name rather than reading the label to find out where it is really made. Wild stone is an Indian brand. Every advertisement of wild stone has an essence of Indian tradition. The background music, the women in saree and the company dont take foreign models for the advertisement. STRATEGY-New variants with suffixes added to the brand name, which relates to the Indian tradition. For example they can try the name as Wild Stone SUTRAZZ.This will be an innovative way to appeal to the Indian masses. A line of variants with such words portraying seduction can be launched SUGGESTION 4 SALON PRESENCE Wild Stone products are not available in salons. Brands like AXE and Park Avenue are the major competitors of Wild Stone. Their products are available in saloons. Firstly, It will also make customers aware about the Wild Stone products available in the market and also make them aware about its new launches. Secondly, it can help the company to increase sales. So the company can launch a new package of their products suitable for salon. SUGGESTION 5 INNOVATIVE DISPLAY As we see that every soft drink companies provide a small refrigerator to the shops where they sell their products. These refrigerators are used to store and display their products. Wild stone should provide dummy refrigerators to the shops who buy huge amount of wild stone deodorants from the company to sell. These small refrigerators should be designed such a way that it can display the deodorant bottles. Adding to this innovative idea is to add a new tagline which resembles with the brand and says why the brand is stored in the refrigerator. Eg. Too hot to resist. SAMPLE SUGGESTION 6 SOCIAL MARKETING Digital marketing spends in the Indian ad industry is estimated to be a meagre Rs. 900 crore, only 4% of total marketing expenditures. Yet its reach moves in a geometric progression and is considered the most effective way to tap the internet savvy Generation X. Getting a online web space on social networking sites and blogs has become a bare minimum requirement. STRATEGY-Interactive rooms (that is monitored 24*7) provide consumers to express must be established. The level of interactivity will define the point of difference. Additionally chart buster music and genres that correlate with the brands positioning, can be made available for free downloads. CONCLUSION Wild Stone as per the survey has a wide acceptability in the market. The core concept is the brand to become the iconic Indian Male Fantasy Brand that owns the space of the Indian sensuality. Wild Stone bases its products on the changing needs of Indias youth.The brand provides products like deodorants and perfumes.The soap and shaving products complete a mans personal care ritual. The project provides a deep insight about the brand and how it is positioned in the market.The project gave an idea of the brands desired perception i.e what attributes the company want consumers to relate it with its brand and what is the actual perception of the consumers towards the brand.Finding the gap and fulfilling them by new strategies and innovative ideas. Wild Stone has a good scope to increase their market share by making launching variants in their products and using strategies to knock out the gap which prevails between the consumer perception and the companys perception.

Physician Assisted Suicide Can Be Deceiving - 3626 Words

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America Has Seen A Great Amount Of Social Change During The Past Few D Essay Example For Students

America Has Seen A Great Amount Of Social Change During The Past Few D Essay ecades. From they way we eat to the way we treat our criminals to the safety of our children at school, things have definitely changed. The rash of recent school shootings is a sure sign of the breakdown in parenting and a lack of family values being taught to our children. The highly processed foods that we are eating have led to a nation, which is severely overweight and ill. The Criminal Justice system in this country is a joke; it has been shown to be biased against minorities and the poor. A guilty rich man is known as a free man, while a poor murderer is destined for years on death row. In the Kip Kinkel article we are given a view of Kips life as told by his friends and classmates. A symbolic interactionist would say that this violence is caused by a break down in the childs social structures, organizations, and culture. The main social structure to decline is that of the family. Twenty to thirty years ago the family was much stronger. There were less single parent homes and the divorce rate was lower. Since these changes have taken place, families have demised and some children have become unruly. A Structural functionalist would say that the fast food we eat serves two purposes. The first purpose, which is the manifest function, is food which is served almost as fast as it is ordered. This would be a good function of fast food, since it has been labeled fast food. The second function, or latent function of fast food, is the battle of the bulge, which many Americans are fighting due to their dependency on fast, over processed food. The food industry is interrelated with corporate America and also with poor Americans. Corporate America generally gives its workers thirty minutes to an hour to eat lunch. To get out get a bite to eat and get back to work in this time; one needs to go to a fast food restaurant. In these same restaurants you will find workers who are paid very little and who do not have many benefits if any, since only the managers are full time employees. The criminal justice system is a hot bed for conflict theorist. Conflict theory is based on the idea that all society has inequality, and theses inequalities lead to societal strain. Minorities and the poor are disproportionately imprisoned in this country. The rich are able to afford competent defense attorneys, while the poor are given low paid public defenders. These defenders are usually friends of the judges and wish for the cases to be rushed through the system. The inequalities in education, housing, and wages have led some to resort to crime. We all aspire to obtain the American Dream. But due to the class system the rich are getting very rich, while the poor are wallowing in an even worse state. It does not feel good knowing that the legal lynching of minorities and foreigners still take place today. By acquitting police of murder because they were afraid of a man and his wallet, we send a message to the country saying it is okay to kill a Black man as long as you feel unsafe. While, on the other end of the spectrum a Black man defending himself from a police officer is sent to death row for his murder. Being a Black man in this country I think a bout the social changes which affect me on a day to day basis. I am a conflict theorist to the core. Without equality we will continue to live in a broken nation. The countrys dependency on fast food also needs to change and it needs to do so just as fast as they produce the food. Many Americans have put on extra pounds because of eating fast foods and processed foods. .u359c51889d2613e11b22bf2d0ea7a5de , .u359c51889d2613e11b22bf2d0ea7a5de .postImageUrl , .u359c51889d2613e11b22bf2d0ea7a5de .centered-text-area { min-height: 80px; position: relative; } .u359c51889d2613e11b22bf2d0ea7a5de , .u359c51889d2613e11b22bf2d0ea7a5de:hover , .u359c51889d2613e11b22bf2d0ea7a5de:visited , .u359c51889d2613e11b22bf2d0ea7a5de:active { border:0!important; } .u359c51889d2613e11b22bf2d0ea7a5de .clearfix:after { content: ""; display: table; clear: both; } .u359c51889d2613e11b22bf2d0ea7a5de { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u359c51889d2613e11b22bf2d0ea7a5de:active , .u359c51889d2613e11b22bf2d0ea7a5de:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u359c51889d2613e11b22bf2d0ea7a5de .centered-text-area { width: 100%; position: relative ; } .u359c51889d2613e11b22bf2d0ea7a5de .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u359c51889d2613e11b22bf2d0ea7a5de .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u359c51889d2613e11b22bf2d0ea7a5de .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u359c51889d2613e11b22bf2d0ea7a5de:hover .ctaButton { background-color: #34495E!important; } .u359c51889d2613e11b22bf2d0ea7a5de .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u359c51889d2613e11b22bf2d0ea7a5de .u359c51889d2613e11b22bf2d0ea7a5de-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u359c51889d2613e11b22bf2d0ea7a5de:after { content: ""; display: block; clear: both; } READ: Bill Gates Essay EndingThe social fabric of our nation has undergone a radical change. Some changes such, as the Internet and communication tools are good. While, the changes I have discussed in this paper are definitely not good.